Bartow J Elmore
Author
Language
English
Formats
Description
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.
Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production...
Author
Publisher
W.W. Norton & Company
Pub. Date
[2021]
Language
English
Description
"A deeply researched and eye-opening history that shows how Monsanto came to have outsized influence over our food system. This is the definitive history of Monsanto, a St. Louis chemical firm that became the world's largest genetically engineered seed enterprise. Monsanto merged with German pharma-biotech giant Bayer in 2018, but its Roundup Ready seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. Incorporating global...